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What information forms part of company knowledge?

Company knowledge includes corporate communications, specialist knowledge, product and service knowledge, processes, experiential knowledge, as well as legal and regulatory requirements. It creates a shared knowledge base for consistent communication and well-informed decisions.

Company knowledge encompasses far more than individual documents. It consists of a range of information that a company builds up over time and uses in its day-to-day work. Together, this information forms the basis for well-informed decisions, consistent communication and efficient work processes.

The more complete and up to date this knowledge is, the easier it is for employees and AI applications to access a shared knowledge base and achieve high-quality results.

Company knowledge includes, for example:

  • Corporate communication: Language, brand identity and communication guidelines

  • Expertise: Industry-specific knowledge and proven approaches

  • Product and service knowledge: Information about products, services and solutions

  • Company processes: Internal procedures, guidelines and quality standards

  • Experiential knowledge: Insights from projects and continuously developed expertise

  • Legal and regulatory requirements: Legal requirements and internal company policies

An example from practice:

A company creates content for marketing, sales and customer service. If everyone involved accesses the same knowledge base, language, statements and technical content remain consistent across all areas.

✅ In short:
Company knowledge consists of different types of information that together support a consistent way of working, consistent communication and well-founded decisions throughout the company.

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