Standard prompts often deliver good results for general tasks. In day-to-day business, however, they are often insufficient because they contain no information about products, specialist terms, brand guidelines or internal processes.
Without this context, the AI creates linguistically correct content, but does not take the company’s individual requirements into account. This can lead to inconsistent communication, incorrect terminology or additional proofreading effort.
That is why companies often supplement their AI prompts with:
- Company knowledge
- Specialist terminology
- Style guides
- Reference documents
- Target audience information
- Guidelines for corporate language
An example:
❌ Standard prompt:
“Create a newsletter about our new product.”
✅ Professional corporate prompt:
"Create a newsletter for existing customers. Use our corporate language, take the terminology from our glossary into account and formulate the text in the style of our previous marketing campaigns."
In short:
Standard prompts deliver general results. It is only through company knowledge that content is created which is technically accurate, consistent and aligned with the brand.