Business knowledge provides AI with the specialist and organisational context it needs to deliver high-quality results. This includes, for example, product information, internal guidelines, specialist terms, target groups or content that has already been approved.
The more relevant knowledge is included in an AI prompt, the better AI can understand the requirements and generate suitable results.
Business knowledge includes, among other things:
- Product and service descriptions
- Specialist terminology
- Style guides
- Company guidelines
- Reference documents
- Approved translations and content
An example:
❌ Without business knowledge:
AI creates a general product description.
✅ With business knowledge:
The AI uses the correct terminology, takes the desired tone of voice into account and aligns itself with company content that has already been published.
In short:
Company knowledge adds crucial context to AI prompts, thereby improving the quality, consistency and relevance of the results.