Company knowledge provides AI with the subject-matter and organisational context it needs to produce high-quality results. This includes, for example, product information, internal guidelines, specialist terms, target audiences or already approved content.
The more relevant knowledge is incorporated into an AI prompt, the better AI can understand the requirements and generate suitable results.
Company knowledge includes, among other things:
- Product and service descriptions
- Specialist terminology
- Style guides
- Company policies
- Reference documents
- Approved translations and content
An example:
❌ Without company knowledge:
AI creates a general product description.
✅ With company knowledge:
AI uses the correct terminology, takes the desired tone of voice into account and aligns with previously published company content.
In short:
Company knowledge adds the crucial context to AI prompts, thereby improving the quality, consistency and relevance of the results.